![]() ![]() Supercell has also been aggressive with its video advertising efforts, buying ad spots on television and on mobile devices.ĬNET's Nick Statt contributed to this article. Other titles, such as Clash of Clans from Finnish game maker Supercell, has become a fixture at the top of Apple's top-grossing charts. Candy Crush still generates the majority of King's revenue, yet the game has begun falling from its astronomical heights. A year after its release, it had surpassed the flagship game from King rival Zygna, FarmVille 2, on Facebook and would go on to be the most downloaded iOS app of 2013.Ĭandy Crush Soda Saga marks the first sequel for that game, though other "Saga" titles have been created too, such as Bubble Witch Saga and Pet Rescue Saga. Have you had difficulty opening Cand圜rush, Pet Rescue, or your other favorite King Games You are not alone. Released on the social network in April 2012, Candy Crush quickly rose in the social gaming ranks, helped in part by a mobile launch in November 2012 on Apple's iOS operating system and on Google's Android OS a month later. Candy Crush Saga Disappears From Facebook. King's key title, "Candy Crush Saga," was originally designed to be played on Facebook's website before it was released for mobile devices. 718 adult coloring books and, 708 Candy Crush Saga, 728 food truck pages. In 2014, it's expected to reach 22 percent, according to eMarketer.įacebook and King have a long history. 253 Extreme Makeover: Home Edition (TV show), 662 Exxon, 491 Facebook. Two years ago, when Facebook went public, about 5 percent of advertising was spent on mobile devices. More than 70 percent of the people who viewed King's 15-second video did so on a mobile device, another indication Facebook's mobile advertising business continues to gain clout. ![]() The move is a key win for Facebook, whose advertising business still ranks second to Google in global advertising revenue, according to eMarketer. That makes it one of the most successful video advertising campaigns Facebook has seen yet, reaching about an eighth of the 864 million people who log on to the service daily. People have been inviting one another to join the game, making it hard for users on Facebook to escape visions of candy dancing in their News Feed.Ī video posted by King and sent to Facebook's users through its advertising system, was viewed by 100 million people across seven countries in its first day, Facebook and King said. The game was due to be released in October but the launch was put back at the last 's "Candy Crush Soda Saga," the latest entrant in the company's popular puzzle game series, was officially released earlier this month. King is also preparing to release another of its Facebook games, Papa Pear Saga, for smartphones and tablets. The first successor on mobile, Pet Rescue Saga, is gathering a head of steam of its own, with Distimo claiming it was the fifth top grossing game globally on Apple's App Store in October. New sweet levels are released weekly, every Tuesdays in Candy Crush Saga, and the Levels Designers want your feedback to make the game even sweeter. If you sync with Facebook, you can see the friend distribution. The company's next challenge is to follow up Candy Crush Saga. Start playing Candy Crush Saga today a legendary puzzle game loved by millions of. However, Rovio's revenues of €152.2m ($204.8m) for the whole of 2012 suggests that King is likely making more money. Yesterday, at the Slush conference in Finland, Rovio announced that its Angry Birds games have now been downloaded more than 2bn times. King is expected to file for an initial public offering (IPO) on the back of the game's success, with reports in September that it was using the same US financial rules that Twitter used for its IPO to keep the filing secret until just before its "roadshow" for potential investors.Ĭandy Crush Saga has some way to go to become the most popular mobile game franchise in the world. In September, King said that Candy Crush Saga was being played 700m times a day on mobile devices alone, with that figure accounting for 70% of the company's 1bn daily plays for all its games across Facebook and mobile. But this is just an estimate, as was the recent claim by Michael Acton Smith, CEO of games firm Mind Candy, that Candy Crush Saga had "made about $180m in the last six months". The most regularly-quoted figure comes from US company Think Gaming, which claims the free-to-play game is generating more than $875,000 a day from in-app purchases on iOS in the US alone, based on 5.4 million daily active users (DAUs) there. With a very simple and pretty straight forward gaming strategy, a player can reach to higher levels of this game by crushing and clearing different kind of. The 500m figure was announced to celebrate the one-year anniversary of that mobile debut, although King hasn't provided any stats on how many active players Candy Crush Saga has, or how much money it's making. ![]()
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